Our Story

We founded SETOCHI, a silver jewelry brand that celebrates free-spirited women everywhere. Each piece is curated with the immense passion and attention to detail to every aspect of a women's life. Through our brand, we hope to empower women to express themselves with confidence and celebrate their unique stories and experiences.Our mission is not just to create beautiful jewelry but also to give back to society. A percentage of the income generated by SETOCHI is dedicated to educating underprivileged girls because she believes that education is the best jewelry one can ever cherish.


At SETOCHI, we believe that jewelry is more than just an accessory; it's a symbol of the spirit and soul of the person wearing it. Join us in celebrating the beauty of self-expression and the power of free-spirited women everywhere.